Rod Sherwin says the therapy can help marketers a lot with daily issues, especially dealing with disappointment.
“When you’re dealing with a client, you get a brief, you go away, and you might do some work you would consider amazing,” Sherwin explains. “You bring it back and they say ‘that’s all crap’, so there’s this frustration, you’re disheartened. That initial emotional reaction affects the ability to communicate and deal with those emotions with the client. This therapy is not about making us robots, it’s about freeing us up so we can make better decisions. Because under stress we don’t make good decisions, we’re not rational.”
Sherwin says EFT is all about getting to the underlying cause of the stress, which often isn’t work–related.
“We’re a whole person, maybe something is going on away from work, maybe you’re moving house and it’s stressful or maybe you’ve got a child who is having an operation,” Sherwin says. “All of these things affect how we turn up each day. If we can shift those emotional levels, if we can change that at a deep enough level. We get changes in thoughts and behaviours and feelings. And it’s not just about positive thinking and telling you to be grateful. You are allowed to be upset, frustrated, disheartened, angry, disappointed. Whatever the feeling is, we deal with that at an emotional level. A good company is trying to think about the whole wellbeing of their employees, and often it’s troubles at home causing them distress, and that’s not the employers fault, but if we deal with that, they’re probably going to turn up as a better employee.”
So should employers be worried that giving their employees this therapy could make them see they are not a good fit for the job? Yep, they should be.
“I actually do think it’s a risk (that people will quit their jobs after therapy),” Sherwin says. “But if someone is really unhappy in their job, is it serving the company for them to be there? Maybe they just need to be helped to make that decision to move on. The good thing is a lot of people love their job, there just might be one particular aspect of it that is uncomfortable or difficult. Thankfully, most people don’t decide to quit.